CULTIVATING INNOVATION AT FOSSIL GROUP
ABOUT THE PROJECT
BELOW YOU’LL SEE A SNIPPET OF MY 2023 ‘INSPIRATION LAB’ PROJECT FOR FOSSL GROUP.
THE GOAL WAS TO IDENTIFY UPCOMING ACCESSORY TRENDS AND PARTNER WITH FOSSIL GROUP VENDORS OUTSIDE OF SEASONAL DEVELOPMENT CYCLES TO HIGHLIGHT PRODUCT APPLICATIONS FOR THESE TRENDS.
After THE 2023 ‘Inspiration Lab’, the Armani Watch team adopted ONE OF THE FEATURED MATERIALS FOR their main fall 2024 PRODUCT story.
PROJECT MANAGEMENT, TREND RESEARCH & ANALYSIS, cross-department COLLABORATION, presentation skills, storytelling
THE TREND: RADICAL IMMERSION
Wanting to escape the geo-political turmoil of the past few years, consumers will turn to the Web3 frontier for an outlet.
Adopting an alternative attitude, they’ll gravitate towards products with otherworldly aesthetics; experimenting with a full spectrum of color, metals with movement, and tech-influenced manufacturing.
THE APPLICATION: TACTILE HISTORY
DRIVEN BY THE RISING POPULARITY OF VINTAGE GOODS, CONSUMERS WILL BE DRAWN TO METALS WITH DEPTH LIKE IMPERFECT finishes AND EMBELLISHED DETAILS.
the images below are just a few inspiration
THE DEVELOPMENT
BASED ON THE IMPERFECT FINISHES INSPIRATION, VENDORS SAMPLED DIFFERENT TEXTURE VARIATIONS. SEE A FEW EXAMPLES BELOW.
THE PRODUCTS
After THE 2023 ‘Inspiration Lab’, the Skagen jewelry team adopted ONE OF THE FEATURED MATERIAL TECHNIQUES and used it FOR their main SPRING 2025 PRODUCT story.
