A collection of Fair Trade bags designed for the millennial consumer.
MY ROLE
Designed and developed a new line of bags for Freeset USA. Responsible for collection design from concept through production. Led creative direction for the brand launch and marketing.
Every day has the potential for adventure... lunch with a co-worker at a nearby café, an unexpected sale at your favorite store, visiting a new playground with the kids. In these everyday moments, your Sathi bag is by your side for whatever adventure awaits.
Your bag has vegetable-tanned leather straps that are double-sided for durability and comfort. Its water-resistant waxed canvas is uniquely weathered, yet can be refreshed at a moment’s notice. For the weathered look, let your Sathi bag wear naturally. To create a more polished look, simply apply a blow dryer to your bag’s waxed canvas to remove any excess creases.
More than a bag
Freeset USA is a Fair Trade, non-profit distributor of products made by artisans at risk to human trafficking and exploitation. We strive to bring freedom to those who are struggling with generational poverty and sexual exploitation by partnering with Fair Trade manufacturers that employ these individuals.
Working at a Fair Trade facility empowers & equips individuals to become financial providers. Becoming financially self-sufficient protects these individuals and their families from the lure of trafficking. For the first time in their lives, they have the opportunity to receive quality healthcare, learn financial responsibility, provide quality education for their children, and become part of a safe, supportive community.
As a non-profit, our proceeds go to raising awareness of the injustices of human trafficking and supporting our Fair Trade manufacturers.