AN EXPLORATION OF WARMTH
FOSSIL FALL HOLIDAY 2024
THE PROJECT
Design compelling physical and digital creative briefs to guide Fossil’s product and marketing teams as they explore the brand code, warmth.
CONCEPT DESIGN, CREATIVE BRIEF, PHOTO MANIPULATION, DESIGNER COLLABORATION
THE CREATIVE BRIEF
AN EXPLORATION OF WARMTH
Rich colors. Soft, tactile materials. Moments with loved ones. Warmth takes many different forms –inviting us to come closer, and experience feelings of familiarity, comfort, and joy.
For 40 years, Fossil’s collections have explored nostalgia, creativity and style—evoking warmth through supple leathers and handcrafted details. Inspired by the energy of the brand and American culture in the late ‘90s—our fall and holiday 2024 collections embody both the vibrancy of that time, and this one.
THE RESULTS
